Refund policy

Last updated: November 12, 2026

This Refund Policy explains how returns, refunds, replacements and delivery problems are handled for orders placed at trybelu.com, operated by AKT Select LLC ("Belu", "we", "us"). It forms part of our Terms of Service. By placing an order you agree to this policy. Subscription orders are also covered by our Subscription Policy.

1. Contact Us First – We Fix Most Issues Fast

If anything is wrong with your order, email us at support@trybelu.com with your order number before taking any other step. Most issues are resolved within 2 business days. We ask that you contact us and give us a chance to resolve the issue before opening a dispute or chargeback with your bank or card issuer; this helps you get your refund faster and does not limit any rights you have under applicable law.

2. 90-Day Return Window (Unopened Products)

You may request a return of unused, unopened products in their original, sealed packaging within 90 days of the delivery date shown by carrier tracking. This window applies to one-time orders and to subscription shipments (including the first order and later renewals), except where Section 13 provides a different rule for a recently billed renewal.

  • Returns must be pre-approved. Contact us first to receive a Return Authorization (RMA) number and return instructions.
  • Packages sent without an RMA number, or sent to any address other than the one in your RMA email, may not be accepted or refunded.
  • Return shipping costs are paid by you, unless the return is due to our error (wrong, defective or damaged item – see Section 4).
  • Original shipping charges (if any) are not refundable, except where the return is due to our error.
  • Use a trackable shipping method and keep your proof of postage. We are not responsible for return packages lost or damaged in transit to us.

3. Items That Cannot Be Returned

For hygiene and safety reasons, hair-care and personal-care products that have been opened, used, or have a broken seal cannot be returned or refunded, except where the item was defective, damaged on arrival, or not the item you ordered (see Section 4), or where a subscription renewal is refunded under Section 13. Gift cards and items marked as final sale at the time of purchase are also not returnable.

4. Damaged, Defective or Wrong Items

If your item arrives damaged, defective, incomplete, or is not what you ordered, email us within 14 days of the delivery date with:

  • your order number;
  • clear photos of the item, the packaging and the shipping label; and
  • a short description of the problem.

Once confirmed, we will send a free replacement or issue a refund for the affected item(s), at our choice or as you prefer where the law requires. You will not pay return shipping for our errors; we may ask you to return the item using a label we provide, or allow you to keep it.

5. Packaging and Appearance Variations

Our manufacturer periodically updates packaging, labeling, artwork and container design, including to comply with applicable standards and regulations. As a result, the product you receive may look different from the images on our website, and the outer packaging may carry the manufacturer's or a private-label brand name rather than the Belu name. These variations do not change the product you ordered and are not considered a defect, a wrong item, or a product "not as described." If you are unsure whether you received the correct product, contact us before using it and we will confirm.

6. Results

Individual results vary. Photos, testimonials and descriptions on our website show individual experiences and are not a guarantee of any specific result. Dissatisfaction with results after a product has been opened or used is not a basis for a return under Section 3, but please contact us – we will always look at your situation.

7. How to Return – Step by Step

  1. Request an RMA. Email support@trybelu.com with your order number, the item(s) and the reason for return.
  2. Receive instructions. If approved, we email you your RMA number, the return address and return instructions. RMAs are valid for 14 days from issue.
  3. Ship the item. Pack the unopened product securely, write the RMA number on the outside of the package, ship with tracking, and send us the tracking number.
  4. Inspection and refund. After we receive and inspect the return, we notify you whether it is approved.

8. Refund Timing and Method

  • Approved refunds are issued to the original payment method within 5 business days after we receive and inspect the returned item (or after we approve a damaged/defective/wrong-item claim, or a subscription-renewal refund under Section 13).
  • Your bank or card issuer may take an additional 5–10 business days to post the refund to your account.
  • If an order is cancelled before it ships, or we are unable to ship it within the time stated or a revised time you agreed to, we will refund you promptly as required by law (generally within 7 business days, or within one billing cycle for credit card payments).
  • If you have not received an approved refund after 15 business days, contact us before contacting your bank.

9. Order Cancellations

Orders are processed quickly. You may request cancellation by emailing us; if the order has not yet been processed for shipment, we will cancel it and issue a full refund. Once an order has shipped, it can no longer be cancelled and the return terms above apply, except that you may still cancel a subscription to stop future renewals as described in Section 13 and our Subscription Policy.

10. Exchanges

We do not offer direct exchanges. Return the eligible item under Section 2 and place a new order, or contact us about a replacement for a damaged, defective or wrong item under Section 4.

11. Non-Delivery and Lost Packages

Non-delivery, delayed and lost-package claims are handled under our Shipping Policy.

12. Disputes and Chargebacks

If you see a charge you do not recognize, please first check your order confirmation email or contact us; charges may appear on your statement under our store name ("Belu"), our company name ("AKT Select LLC"), or an abbreviation of either, sometimes with a payment-processor prefix. Recurring subscription charges will also appear this way. If a dispute or chargeback is opened, we will provide your card issuer with the order details, delivery tracking, and our communications with you. A chargeback filed for an order that was delivered and not returned may result in future orders being declined. Nothing in this policy limits any right you have under applicable law, including the Fair Credit Billing Act.

13. Subscriptions

Subscriptions are optional and strictly opt-in. We will not enroll you in a subscription unless you select a subscription option at checkout. A one-time order stays a one-time order.

You may cancel a subscription at any time from your account dashboard, by using the "Manage subscription" link in a subscription email, or by emailing support@trybelu.com. Cancellation takes effect immediately and prevents any future renewal shipments. It does not automatically refund a shipment that has already been processed, unless one of the refund rights in this policy applies.

If you cancel within 14 calendar days of a renewal shipment, we will refund that renewal in full. For other subscription shipments, the 90-day unopened return window in Section 2 and the damaged/defective rules in Section 4 still apply.

We do not auto-renew a subscription beyond any committed duration you selected at checkout without prior notice by email. A fuller description of billing, skips, pauses, price changes and cancellation is in our Subscription Policy.

Contact Us

AKT Select LLC (operator of trybelu.com, "Belu")
30 N Gould St, Ste R
Sheridan, WY 82801
United States
Email: support@trybelu.com
Phone: +1 (929) 652-2931 (voicemail only – calls are not answered live)

Support hours: Monday to Friday, 9:00 AM to 5:00 PM Eastern Time (ET), excluding U.S. public holidays. Emails received outside these hours are answered on the next business day.

Email is the fastest way to reach us. Please include your order number in every message. Note: the address above is our business address. It is not a return address. Do not send returns there; see our Refund Policy.