Terms of service

Last updated: November 12, 2026

1. Overview and Acceptance

This website, trybelu.com (the "Site"), is operated by AKT Select LLC, a Wyoming limited liability company doing business as "Belu" ("Belu", "we", "us", "our"). These Terms of Service ("Terms") govern your use of the Site and every purchase you make from us, including one-time and subscription purchases. Our Refund Policy, Shipping Policy, Subscription Policy and Privacy Policy are part of these Terms.

By accessing the Site or placing an order, you confirm that you have read, understood and agree to these Terms. When you complete checkout, you accept the version of these Terms in effect at that time. If you do not agree, do not use the Site or place an order.

2. Eligibility

You must be at least 18 years old (or the age of majority where you live) to place an order. By ordering you confirm that you are legally able to enter into a binding contract and that the payment information you provide is yours or that you are authorized to use it.

3. Products, Packaging and Descriptions

• We try to describe and display products accurately. Colors, images and dimensions on screens may differ from the actual product.
• Our manufacturer may update packaging, labeling, artwork, container design and outer-packaging branding at any time, including to comply with applicable standards and regulations. Products may arrive in packaging that looks different from the images on the Site, or that carries the manufacturer's or a private-label brand name rather than "Belu". Such packaging and appearance variations do not change the product ordered and do not make the product defective or "not as described."
• Individual results vary. Testimonials and photos reflect individual experiences and are not a promise of any specific result.

4. Health and Safety Disclaimer

Our products are consumer hair-care and personal-care cosmetics intended for external use on hair and scalp. Information on the Site is provided for general informational purposes only and is not medical advice, and does not replace consultation with a physician, dermatologist or other qualified professional. Our products are not drugs, are not intended to diagnose, treat, cure or prevent any disease, and have not been evaluated by the U.S. Food and Drug Administration for such purposes. Always read and follow the instructions and warnings on the product packaging. Do not use a product if you are allergic or sensitive to any of its ingredients. Stop use and consult a physician if irritation, pain, swelling or any other adverse reaction occurs. Keep out of reach of children.

5. Orders, Acceptance and Cancellation by Us

Your order is an offer to buy. Our order confirmation email confirms receipt of your order but is not acceptance; a contract is formed when we ship the order. We may refuse or cancel any order (or limit quantities), including for suspected fraud, unauthorized or high-risk transactions, resale purposes, errors in pricing or product information, or unavailability. If we cancel an order after you have been charged, we will refund the full amount to your original payment method.

6. Prices, Payment and Billing Descriptor

• All prices are in U.S. dollars. Applicable taxes and shipping charges are shown at checkout.
• We may change prices at any time. Price changes do not affect one-time orders already accepted. Changes to an existing subscription price are handled under our Subscription Policy and will be notified by email in advance.
• We are not bound by obvious pricing or typographical errors and may cancel affected orders with a full refund.
• Payments are processed by third-party payment providers. We do not store your full card number.
• Billing descriptor: Charges may appear on your bank or card statement under our store name ("Belu"), our company name ("AKT Select LLC"), or an abbreviation of either, sometimes with a payment-processor prefix. Recurring subscription charges will also appear this way. If you do not recognize a charge, check your order confirmation email or contact us before contacting your bank.

7. Shipping, Delivery and Risk of Loss

Shipping is governed by our Shipping Policy. Shipping to addresses in the United States is $4.95 per order, as shown at checkout. An order is considered delivered when carrier tracking shows delivery to the address you provided. Title and risk of loss pass to you upon delivery. You are responsible for providing an accurate shipping address.

8. Returns and Refunds

Returns, refunds, replacements and claims for damaged, defective or wrong items are governed by our Refund Policy, including its time limits and pre-approval (RMA) requirement. Refunds on subscription renewals are also governed by our Subscription Policy.

9. Subscriptions

If you select a subscription option at checkout, your purchase is a recurring subscription. Subscriptions are strictly opt-in. We will not enroll you in a subscription unless you choose that option yourself. A one-time order does not become a subscription.

By selecting a subscription, you authorize us to store your payment method and charge it for each renewal at the frequency and price shown at checkout (including any subscription discount then displayed), until you cancel. Subscriptions continue at that cadence until canceled. We do not auto-renew a subscription beyond any committed duration you selected at checkout without prior notice by email. We will also notify you by email in advance of any change to your subscription price or shipment cadence.

You may cancel at any time from your account dashboard, by using the "Manage subscription" link in a subscription email, or by emailing support@trybelu.com. Cancellation takes effect immediately and stops future renewal shipments. If you cancel within 14 calendar days of a renewal shipment, we will refund that renewal in full. You may also skip an upcoming shipment or change your delivery cadence from your account dashboard where that feature is available.

The full subscription terms are in our Subscription Policy, which is part of these Terms.

10. Disputes With Your Bank – Contact Us First

You agree to contact us at support@trybelu.com and allow us a reasonable opportunity (at least 5 business days) to resolve any problem with an order before opening a payment dispute or chargeback. If a dispute is opened, you authorize us to share with your card issuer and payment processor the order details, IP and device data from checkout, delivery tracking, and our communications with you. We may decline future orders from customers who file chargebacks for orders that were delivered and not returned, or that we reasonably believe are fraudulent. Nothing in these Terms limits any right you have under applicable law, including the Fair Credit Billing Act.

11. Accounts

If you create an account, you are responsible for keeping your login details confidential and for all activity under your account, including any subscription you manage through that account. Notify us promptly of any unauthorized use. We may suspend or close accounts that violate these Terms.

12. Intellectual Property

All content on the Site – including product images, videos, graphics, product descriptions and other text, page layouts, logos, the "Belu" name and branding, and the selection and arrangement of this content – is owned by or licensed to AKT Select LLC and is protected by United States and international copyright, trademark and other intellectual property laws. You may not copy, reproduce, download (other than for personal, non-commercial viewing), republish, distribute, modify, create derivative works of, scrape, or use any Site content for any commercial purpose, including on another website, online store, marketplace or advertisement, without our prior written permission. We actively monitor for unauthorized use and will enforce our rights, including by submitting takedown notices under the Digital Millennium Copyright Act (DMCA) to hosting providers, platforms and marketplaces, and by pursuing other legal remedies. Trademarks of third parties that appear on the Site belong to their respective owners.

Copyright complaints. If you believe content on the Site infringes your copyright, send a notice meeting the requirements of 17 U.S.C. § 512(c)(3) to support@trybelu.com.

13. Reviews and User Content

We welcome honest reviews and feedback, positive or negative. Nothing in these Terms restricts your right to post an honest review or opinion about our products or services. If you submit a review, comment, photo or other content to us or on the Site, you grant us a non-exclusive, royalty-free, worldwide, perpetual license to use, reproduce, display and distribute it in connection with our business, and you confirm it is truthful, your own, and does not violate any law or third-party right. We may remove content that is unlawful, abusive, contains personal information, is spam, or is unrelated to our products.

14. Prohibited Uses

You may not use the Site to: break any law; commit or attempt fraud, including false claims of non-delivery or unauthorized transactions; place orders using payment methods you are not authorized to use; interfere with the Site's security or operation; use bots, scrapers or automated tools to access or copy the Site; or infringe our or anyone else's intellectual property. We may refuse service, cancel orders and report suspected fraud to payment providers and law enforcement.

15. Disclaimer of Warranties

To the fullest extent permitted by law, the Site and all products are provided "as is" and "as available". Except as expressly stated in these Terms or required by law, we disclaim all warranties, express or implied, including implied warranties of merchantability, fitness for a particular purpose and non-infringement. Any manufacturer warranty that applies to a product is provided by the manufacturer. Some states do not allow the exclusion of implied warranties, so some of these exclusions may not apply to you.

16. Limitation of Liability

To the fullest extent permitted by law, AKT Select LLC and its members, managers, employees, agents and suppliers will not be liable for any indirect, incidental, special, consequential, exemplary or punitive damages, or for lost profits, data or goodwill, arising out of or relating to the Site or any product, even if advised of the possibility of such damages. Our total liability for any claim arising out of or relating to these Terms, the Site or any product is limited to the amount you paid for the product giving rise to the claim. These limits do not apply to liability that cannot be limited under applicable law, such as liability for death or personal injury caused by our negligence or for fraud. Some states do not allow certain limitations, so some of them may not apply to you.

17. Indemnification

You agree to indemnify and hold harmless AKT Select LLC and its members, managers, employees and agents from any claims, losses and expenses (including reasonable attorneys' fees) arising from your breach of these Terms, your misuse of the Site or products, or your violation of any law or third-party right.

18. Governing Law and Disputes

These Terms and any dispute relating to them, the Site or any purchase are governed by the laws of the State of Wyoming, United States, without regard to its conflict-of-law rules, except where the consumer protection laws of your state of residence require otherwise. Before filing any claim, you agree to first contact us at support@trybelu.com and try in good faith to resolve the dispute informally for at least 30 days. Subject to the foregoing, any legal action shall be brought in the state or federal courts located in Sheridan County, Wyoming, and you consent to their jurisdiction, except that either party may bring an individual claim in small claims court in the county where you reside if the claim qualifies.

19. Third-Party Services and Links

The Site is hosted on Shopify and uses third-party services (such as payment processors, carriers and, if you choose a subscription, the subscription management tools linked from your account or emails). We are not responsible for third-party websites, services or content linked from the Site, which are governed by their own terms.

20. Changes to These Terms

We may update these Terms at any time by posting the revised version on this page and updating the "Last updated" date. Changes apply to orders placed and Site use after the update. The Terms in effect when you placed an order, or when a subscription charge was made, apply to that order or charge.

21. General

These Terms, together with the policies referenced in them, are the entire agreement between you and us regarding the Site and your purchases. If any provision is found unenforceable, the remaining provisions remain in full effect. Our failure to enforce any right is not a waiver. You may not assign these Terms; we may assign them to an affiliate or successor. We are not liable for delays or failures caused by events beyond our reasonable control. Section headings are for convenience only.

Contact Us

AKT Select LLC (operator of trybelu.com, "Belu")
30 N Gould St, Ste R
Sheridan, WY 82801
United States
Email: support@trybelu.com
Phone: +1 (929) 652-2931 (voicemail only – calls are not answered live)

Support hours: Monday to Friday, 9:00 AM to 5:00 PM Eastern Time (ET), excluding U.S. public holidays. Emails received outside these hours are answered on the next business day.

Email is the fastest way to reach us. Please include your order number in every message. Note: the address above is our business address. It is not a return address. Do not send returns there; see our Refund Policy.